SKY Embraces His Fashion Vibes with Consumers in Namma Bengaluru
Bengaluru, India – October 13, 2024 – The Indian Garage Co. (TIGC) marked a significant milestone with the inauguration of its first-ever Exclusive Brand Outlet (EBO) on Brigade Road, Bengaluru, a prime destination for high-street fashion. The event highlighted a vibrant blend of fashion, culture, and community, heralding a new chapter in the brand’s journey.
The opening featured a ceremonial ribbon-cutting led by Anant Tanted, Founder & CEO of The Indian Garage Co., alongside India’s cricket sensation and brand ambassador, Suryakumar Yadav (SKY). This momentous occasion underscored TIGC’s commitment to expanding its footprint in the fashion retail landscape.
Special invitees were treated to an unforgettable experience as they had the exclusive chance to meet Suryakumar Yadav (SKY). With palpable enthusiasm, SKY dove into the shopping experience, selecting his favourite pieces and proudly becoming the inaugural customer of the new outlet. His presence not only added excitement to the event but also showcased his genuine passion for the brand.
To generate excitement, the brand also hosted a consumer event where 100 lucky customers had the chance to meet Suryakumar Yadav in-store. In addition to this exciting experience, SKY also collaborated with the TIGC team to shoot engaging video content, capturing the essence of the brand and its vibrant offerings.
The EBO launch unfolded over four exciting days, each dedicated to celebrating different facets of the brand. Day 1 kicked off with a vibrant influencer party, bringing together 100 dynamic influencers from across India for an exhilarating in-house fashion walk. This event captured the essence of street style royalty, showcasing diverse expressions of fashion and emphasizing that style knows no boundaries.
Day 2 and 3 honored the D2C customers, investors, suppliers and the backbone of TIGC, acknowledging their crucial role in the brand’s success. Finally, Day 4 marked the official launch of the store, inaugurated by the much-anticipated appearance of Suryakumar Yadav.
Speaking at the store launch, Anant Tanted, Founder & CEO, The Indian Garage Co stated, “Today, we take a bold step forward in our journey, bringing our vision of accessible, high-quality fashion for the Indian consumer to life. This Exclusive Brand Outlet is a testament to our dedication to our customers and our community. We look forward to expanding to 100 stores across the country in the next 3-5 years.”
Surya Kumar Yadav, Indian Cricketing Sensation & TIGC brand ambassador expressed his excitement, stating, “”Wishing TIGC great success in their retail foray! It’s a pleasure to be here at the opening of this remarkable store. The brand truly embodies the spirit of modern fashion, perfectly aligning with my style. With the impressive growth it has achieved in recent years, I eagerly anticipate watching them reach even greater heights!”
TIGC products are available at the official EBO store, online via official website, TIGC.in, as well as on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, and Meesho. The brand also has a presence in approximately 100 Fashion Factory stores across India.
About The Indian Garage Co:
Established in 2012 by Anant Tanted, The Indian Garage Company is an asset-light, EBITDA-positive D2C firm that has grown into a 400-crore enterprise with a rapid growth trajectory. The brand targets 1500 Cr GMV in the next five years. TMRW, an ecommerce rollup venture owned by the Aditya Birla Group, invested Rs 155 crore in The Indian Garage Co last year.
Operating under the ‘House of Brands’ format, the company boasts three brands under its umbrella: TIGC (menswear) and FreeHand (womenswear) & Hardsoda (plussize menswear). As a company focused on Gen Z consumers, The Indian Garage Co. has evolved into a tech-enabled, digital-first firm, promising its customers access to global fashion trends at an unprecedented pace.
Due to the growing acceptance and popularity of TIGC products, the company intends to diversify its offerings and introduce additional categories under its umbrella.
