The collaboration will have Pitchfork Partners manage the strategic corporate communications, social, and digital mandate for Ashley Madison in India ~
Mumbai, October 10, 2024: Mumbai-based communications agency, Pitchfork Partners Strategic Consulting LLP, has been appointed as the strategic communication counsel for Ashley Madison, the world’s leading married dating site. As a platform, Ashley Madison is renowned for offering its users a discreet space to explore personal relationships with a like-minded community. As part of the mandate, Pitchfork Partners will drive the holistic communication narrative and manage the PR, social, and digital mandate for Ashley Madison in India.
With its global presence in 45 countries, the platform empowers people to navigate relationships with discretion and utmost respect for privacy.
As it expands its footprint in India, the collaboration with Pitchfork Partners will enable Ashley Madison to create an engaging communication and digital strategy built to resonate with the cultural sensitivities of the country. The approach will focus on positioning Ashley Madison as a service that provides members with access to like-minded individuals who are looking to explore their desires and connect discreetly.
Sharing his thoughts about the partnership, Paul Keable (Chief Strategy Officer, Ashley Madison), shared, “We look forward to expanding our operations in India and growing our global membership base, which now exceeds 85 million since the site’s inception in 2002. In this endeavor, we rely on the expertise of Pitchfork Partners to help us effectively communicate with both existing and prospective users and to establish our platform as a safe and secure space for discreet connections.”
Speaking about the appointment, Jaideep Shergill, co-founder of Pitchfork Partners Strategic Consulting, said, “We are excited to collaborate with Ashley Madison. Our approach to building thoughtful communication and digital strategies for the brand is in line with their commitment to providing a non-judgmental and like-minded space for personal exploration. Together, we look forward to creating a positive narrative that respects the cultural fabric of India while supporting Ashley Madison’s growth in the market.”
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About Ashley Madison
Ashley Madison is the global leader for married dating with more than 85 million members worldwide since 2002. Available in 45 countries and 16 languages, the company’s mission to offer adults a platform to discreetly connect has made it the premier destination for affairs.
To know more, visit – https://www.ashleymadison.com/en-in/
About Pitchfork Partners
Pitchfork Partners is a new-age strategy consultancy committed to taking care of clients’ reputations, right from building them to protecting and maintaining them. In all scenarios. At all times. The Pitchfork family consists of marketing and communication experts and industry veterans. Pitchfork partners with top names as advisors who are responsible for shaping the reputation of many national and multinational brands.
The firm has created a robust business model – a holistic approach comprising strategy and execution capabilities. We have established a global network of partnerships with best-in-class firms that specialise in a range of services – from corporate communication to public relations and social media marketing.
To know more, visit – https://www.pitchforkpartners.com
For further information, contact:
Vaishnavi Kanugula | 8527496991 | Vaishnavi.kanugula@pitchforkpartners.com
Shilpa Pal | 7011446683 | Shilpa.pal@pitchforkpartners.com
