For decades, Bengaluru’s real estate story has been dominated by the idea of spectacle. Luxury meant tall glass towers, sprawling clubhouses, and long lists of amenities that often looked better in brochures than they worked in real life. Homes were marketed as lifestyle statements, not living environments.
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Ventara by Amberstone: An 8-acre, scientifically designed community off Sarjapur Road featuring 11ft ceilings and abundant open space. (Photo: Courtesy of Amberstone)
But in recent years, something has shifted. The pandemic years sharpened people’s sense of what really matters inside the four walls they inhabit. Suddenly, natural light, ventilation, and green surroundings felt less like “extras” and more like essentials. As the city expands eastward toward Sarjapur and Whitefield, or northward toward the airport corridor, buyers are asking harder questions: Does this home support my health? Does it give me flexibility as my life changes? Does it belong to a community, not just a complex?
The Changing Priorities of Buyers
Research confirms this recalibration. JLL’s 2021 Homebuyer Preference Survey found that while proximity to schools and workplaces remains important, buyers are now placing equal or greater emphasis on healthcare access and green spaces. It’s not just about convenience anymore; it’s about resilience and well-being.
Other studies echo the same theme. A global review of residential design showed that both professionals and residents rated natural light and ventilation as the top contributors to comfort – ahead of entertainment spaces or luxury add-ons. In India’s urban metros, sustainability, wellness, and energy efficiency have moved from being “nice to haves” to genuine differentiators. A Colliers-KPMG analysis highlighted how environmental consciousness now drives buying decisions even at the premium and luxury levels, a finding reinforced by recent reports that high-net-worth individuals increasingly prefer sustainable, wellness-led homes over sheer showmanship.
From Spectacle to Substance
This shift is reshaping how developers approach design. The older model-stacking hundreds of apartments with shared walls and identical layouts, feels out of step with what today’s aspirational families, senior couples, and young professionals are seeking.
The new model emphasizes space, flexibility, and community. Buyers are less impressed by rooftop infinity pools they’ll rarely use; they’re looking for homes that allow them to work remotely, raise children, host parents, or simply step outside without feeling hemmed in.
Amberstone integrates modern lifestyle luxuries-swimming pools, a clubhouse, fitness facilities, and more, yet these are not the sole markers of value. What sets the community apart is how these amenities coexist with expansive layouts, low-density planning, and abundant green cover. In other words, spectacle and substance are not in competition here; they are designed to complement one another.
The Case of Ventara
Take Ventara, Amberstone’s upcoming residential community off Sarjapur Road. Spread across eight acres, it does not try to overwhelm with vertical scale. Instead, it introduces a low-density plan where apartments feel closer to villas in proportion. Each home is built with 11-foot ceilings-a small design decision with a big impact on daylight, airflow, and the perception of openness.
The development also resists the temptation of building amenities for show. Its 60+ features are rooted in actual living needs: coworking lounges for hybrid workers, cricket pitches and play areas for children, jogging and cycling tracks for fitness, a temple for quiet reflection, and even a pet park for families with four-legged members. In an era where many urban residents complain about “vertical anonymity,” Ventara seeks to recreate the fabric of a neighborhood-where recreation, wellness, and community interaction overlap.
Why This Matters Now
Bengaluru’s homebuyers are increasingly multi-generational. Millennials are purchasing not just for themselves but with parents in mind. Senior couples want low-maintenance but not isolating homes. Single professionals want investment stability with flexibility to rent. For all of them, a balance of privacy, wellness, and connectivity has become the real measure of value.
Developments like Ventara demonstrate that luxury in 2026 is less about being the tallest or flashiest, and more about being attuned to life as it is actually lived. As real estate becomes an investment not only of money but of health and future security, such design philosophies are likely to define the next decade of urban housing.
Looking Ahead
The trajectory is clear. As environmental concerns, hybrid working, and wellness continue to reshape lifestyle choices, homebuyers will gravitate toward communities that provide breathing space, both literally and figuratively. Bengaluru, long known for its tech-driven growth, is also emerging as a laboratory for this new model of residential design.
Amberstone, with its focus on sustainable density, meaningful amenities, and design that respects human scale, positions itself as part of that evolution. In a market still crowded with glossy towers, it offers a reminder: the best homes are not those that shine the brightest, but those that breathe, belong, and endure.
