Author: Editor
What if buying a home felt like winning a deal, not a burden? ASBL makes this real with a bold and fresh marketing idea. ASBL has taken a very different path to market its latest project. Instead of just following the usual way, they took a different and unique approach. This time, they joined hands with a movie called DACOIT – A Love Story starring Adivi Sesh, Mrunal Thakur, Anurag Kashyap and Prakash Raj. This is not a usual tie-up. ASBL changed movie posters into offer-based posters that speak directly to home buyers. The idea is simple. It is…
As part of its strategy to strengthen its global sourcing and distribution capabilities, Aeroplane Rice proposes to establish a wholly owned subsidiary in Singapore. The subsidiary will serve as a strategic hub for expanding the Company’s specialty rice portfolio and enhancing its international trade operations. Singapore is one of the world’s leading international logistics hubs, offering excellent connectivity to major rice-producing regions in Southeast Asia, such as Thailand and Vietnam. Through this subsidiary, the Company intends to expand its product portfolio by sourcing specialty rice varieties, including Jasmine Rice from Thailand and Vietnam, and Hommali Rice from Thailand and Vietnam,…
Bata India, India’s most trusted footwear brand, is set to launch its latest campaign, “Everyday Essentials. Reinvented,” bringing renewed focus to open footwear, an enduring staple in Indian wardrobes. Fronted by actor Taapsee Pannu, the campaign celebrates the category’s deep-rooted relevance in India while presenting a contemporary collection designed for modern women. Everyday Essentials Reinvented The collection focuses on open silhouettes, including flat and low-heeled sandals, peep-toes, woven straps and styles with adjustable buckles. Crafted using lightweight materials and supportive construction, the range is designed for long hours of wear while keeping the look fresh, minimal and easy to…
Superplum, the company behind India’s first modern farm-to-shelf fruit supply chain, has launched InstaTrace™ — a first-of-its-kind digital intelligence system that does something no other fruit brand in the world does: it lets consumers see everything. Superplum InstaTrace™ QR Scanner Every Superplum pack carries a unique QR code. One scan — no app download, no login — and families get the full, verifiable life story of their fruit: where it was grown, who grew it, how it was tested, and how it reached their home. In a market where consumers have been told to just “trust the label,”…
Vingroup announced the signing of a Memorandum of Understanding (MOU) with the Government of Maharashtra, establishing a collaborative framework to explore strategic investments across key sectors. The agreement marks a further step in Vingroup’s roadmap to expand its integrated multi-sector ecosystem in India, underscoring its long-term investment commitment and consistent development strategy in the country. Mr. Pham Sanh Chau (left), CEO of Vingroup Asia, and Mr. Devendra Fadnavis, Hon. Chief Minister of Maharashtra, at the signing ceremony Under the MOU, Vingroup and the State of Maharashtra, acting through the Mumbai Metropolitan Region Development Authority (MMRDA) and the Department of…
DLF Mall of India welcomes TAG Heuer’s first franchise boutique, in partnership with Kapoor Watch Company Spanning 517 sq. ft., the boutique showcases TAG Heuer’s iconic collections in a contemporary retail environment DLF Mall of India, India’s largest destination led retail mall, has further elevated its premium brand mix with the addition of globally renowned watchmaker TAG Heuer. Marking the brand’s first franchise boutique in India, launched in partnership with Kapoor Watch Company, the opening reflects DLF’s continued focus on building a future forward retail ecosystem and strengthening its positioning as a destination hub for premium and aspirational brands.…
Baisakhi is a time for full tables, festive cooking, and the kind of hosting that pushes a refrigerator to its limits. For households still working with an older single door model — one that ices up, runs out of space, and needs manual defrosting — this festive season is the perfect moment to make the switch. A frost-free double door refrigerator cools more evenly, stores more, and keeps food fresher for longer. With separate compartments, an inverter compressor, and zero maintenance cooling, it is not just an upgrade — it is a long overdue necessity for any busy kitchen. …
Doctors at Kauvery Hospital performed a minimally invasive bronchoscopic procedure, using a thin, camera-equipped tube called a bronchoscope to examine and treat the airways, to diagnose and remove a tumour that had developed inside the lung airways, giving relief to a 32-year-old man who had been suffering from persistent cough for more than two months. The removal of the tumour immediately restored normal airflow and ended the patient’s cough. Kauvery Hospital,Tirunelveli The patient had initially sought treatment at two other hospitals and was prescribed antibiotics, but his symptoms did not improve. At Kauvery Hospital, a chest scan revealed…
Delta Exchange, India’s No. 1 Crypto Futures and Options (F&O) exchange, has launched Spot Trading for Bitcoin (BTC), Ethereum (ETH), Solana (SOL), and Ripple (XRP), making it India’s most cost-effective platform for crypto investments. Buyers benefit from zero trading fees, while sellers are charged a minimal 0.1% fee. Furthermore, Delta Exchange offers superior liquidity across INR-settled trading pairs, including BTC-INR and ETH-INR, making it the leading choice for Indian traders. This launch marks a significant expansion of Delta Exchange’s ecosystem, catering to investors who seek direct exposure to major cryptocurrencies. Spot trading serves as the ideal entry point, aligning…
Alta School of Technology, an AI-first computer science institute, has announced the appointment of Santosh Mishra as Director, AI Innovation. With over eight years of experience across global technology companies such as Microsoft and VMware, Santosh brings deep expertise in software engineering, system design, and emerging AI applications to the institution’s leadership team. Santosh Mishra In his new role, Santosh will lead the development and execution of Alta’s AI-focused initiatives, with a strong emphasis on integrating cutting edge technologies into the learning ecosystem. He will work closely with academic and product teams to strengthen the institution’s AI-first approach and…