Author: Editor

Mumbai, 17 October, 2024 -NIYARA India, a premium women’s fashion apparel brand, launched its exclusive online store on October 12, 2024. With a focus on delivering high-quality, stylish, and accessible fashion, the brand aims to cater to the growing demand for sophisticated yet affordable clothing for the modern Indian woman. As India’s fashion industry continues to expand, projected to reach $100 billion by 2030, NIYARA India is ready to fill a unique gap in the market by offering pieces that blend luxury, comfort, and empowerment. “Fashion is more than just a statement; it’s an experience,” says Manasi Shetty, Director and CEO…

The digital marketing industry is on the cusp of a transformative shift as third-party cookies, long a cornerstone of online advertising, are being phased out. By 2025, the reliance on third-party cookies for tracking user behavior will diminish, primarily driven by evolving privacy regulations and growing consumer demand for data transparency. Marketers will need to pivot toward first-party data strategies, which offer new opportunities for deeper, more meaningful customer engagement. Why Cookies Are Going Away The shift toward a cookieless future stems from rising concerns around privacy and data security. Regulators worldwide, such as those behind the General Data Protection…

In line with the digital-first marketing strategy, the brand campaign will run across social media, TV and top news platforms reaching out to the customers across India Highlighting the Philips’ product propositions across segments, the TVC will be launched with an exclusive anthem Driven by innovation, legacy and leadership the campaign is titled ‘Hum raaton mein sooraj ugaate hain’ further to #BrighterLivesBetterWorld vision Ahead of the festive season, Signify, (Euronext: LIGHT) the world leader in lighting, unveiled its new television commercial (TVC) starring their brand ambassador, the Indian cricket legend, Rahul Dravid. The campaign highlights Signifys commitment to innovation, leadership…

HouseEazy, India’s leading proptech startup and full-stack marketplace for resale homes, hosted a glamourous night for its esteemed channel partners. The Summit was curated to celebrate the channel partner achievements, share company milestones, & explore future synergies. HouseEazy Hosts a Grand Summit With Over 1500 Channel Partners Massive participation from over 1500+ partners at the event underscored the company’s robust growth across NCR and its mission of building a collaborative and thriving ecosystem for all stakeholders of the resale industry. “At HouseEazy, our mission has been to consistently deliver a 10X experience to our customers & partners. We are committed…

MediaTek, a leading global fabless semiconductor company powering over two billion connected edge devices yearly, reiterated its commitment to affordable and AI-powered chipsets at the India Mobile Congress (IMC) 2024. MediaTek is working on providing highly integrated and efficient system-on-chip products to realise the true potential of AI. This involves creating an ecosystem of edge-AI hardware processing paired with comprehensive software tools across its product range, including smartphones, laptops, smart homes, intelligent IoT in businesses, and smart vehicles. MediaTek at IMC 2024 Mr. Anku Jain, Managing Director, MediaTek India, said, “MediaTek is uniquely positioned to drive and support the adoption…

Mumbai is poised to lead the next wave of Gen AI innovation as the Tech Entrepreneurs Association of Mumbai (TEAM) and Made in Mumbai, in partnership with NVIDIA, Meta, Quantiphi and ATLAS SkillTech University, is set to host India’s largest Gen AI Hackathon-MumbaiHacks. The event will be held at ATLAS SkillTech University in BKC, Mumbai, on October 25th and 26th, 2024. Building on the excitement, Mumbai will host a landmark AI Week this month, starting with NVIDIAs flagship AI Summit-one of just three global conferences, alongside Washington D.C. and Japan-followed by the eagerly awaited ‘MumbaiHacks’. Tech Entrepreneurs Association of Mumbai…

U.S. Immigration Fund is proud to announce that its premier Summit NJ Project has received I-956F approval from the United States Citizenship and Immigration Services (USCIS). This critical approval signifies that the project fully complies with the EB-5 Immigrant-Investor Program requirements, representing a major advancement for the project and its investors. Nicholas A. Mastroianni, III, President and Chief Marketing Officer of U.S. Immigration Fund (USIF) The I-956F petition was filed on February 23, 2024, and its approval, granted on October 4, 2024, reaffirms the projects alignment with EB-5 regulations and ensures a smoother pathway for investors immigration processes. “An approved…

Signature Global (India) Ltd., among India’s leading real estate developers, has unveiled attractive Diwali offers tailored for customers. The festive benefits range from reduced booking amounts to exclusive rewards like luxury watches, complimentary club memberships, and car parking. Additionally, select projects offer special pricing and discounts on per square foot rates, ensuring a variety of appealing options for every buyer this festive season. Pradeep Aggarwal, Founder and Chairman Signature Global (India) Limited Leading up to Diwali, customers can book their dream home with just a 9% down payment. The bookings will also entitle them to receive a complimentary RADO Watch…

NeoSOFT, a global leader in IT consulting and digital transformation, is proud to announce its participation in GITEX Global, taking place from October 14-16 at the Dubai World Trade Centre. At the forefront of innovation, NeoSOFT is showcasing an array of advanced solutions designed to drive transformative growth for businesses across industries. Nishant Rathi, Founder & Director, NeoSOFT A key highlight of NeoSOFTs participation is the launch of its enhanced Gen AI solution capabilities, specially designed for Chatbots, Financial Underwriting, Risk Management, and Supply Chain Management. These AI-driven solutions are engineered to streamline operations, improve decision-making, and elevate customer interactions.…

Dusit Hotels and Resorts, under Dusit International-one of Thailands leading hotel and property development companies-announces its return to India with the anticipated soft opening of dusitD2 Fagu. This luxurious retreat, set amidst the serene mountains of Fagu, near Shimla, is scheduled to open its doors in December 2024, offering an exceptional blend of Thai hospitality and local charm. dusitD2 Fagu: A luxurious retreat hidden within the serene mountains of Fagu, is set to open its doors in December 2024, boasting an exceptional blend of Thai hospitality and local charm Surrounded by the majestic Himalayan landscape, dusitD2 Fagu promises a tranquil…